Offer Insurance Directly To Your Customers
An Experience built for Merchants
We offer the option to add insurance to your checkout cart, providing additional protection and peace of mind to your customers while reducing refund and support costs from delivery problems.
Designed with your Business in Mind
InsureShip is committed to shipping insurance underwriting excellence for all your business needs. Established in 2012, we provide international shipping insurance coverage across all major carriers.
Seamless Integrations
How Does InsureShip work for you?
Mitigating Financial Risks in Shipping
Our service minimizes financial risks associated with shipping, offering protection against loss, damage, or theft.
Protect Your Brand
Prevent shipment issues from tarnishing your brand's image and derailing your customers' shopping experience.
Make Your Customers Happy
With InsureShip, you provide added value to your customers, enhancing their shopping experience and your relationship with them.
Why it matters
Customers worry about packages after checkout. InsureShip turns that anxiety into confidence.
Protection works on the customer experience and the back office at the same time.
Peace of mind after they pay
Online shoppers know packages can be delayed, lost, damaged or stolen. An optional protection offer shows them the store has a plan.
- A visible protection choice before payment
- A defined route if an eligible order goes wrong
- More confidence to complete the purchase
Less risk, plus advertising revenue
Instead of absorbing every delivery problem as a refund or replacement, merchants get a structured claims path, and InsureShip pays participating merchants advertising revenue for promoting InsureShip insurance at checkout.
- Fewer improvised refund decisions and support threads
- Advertising revenue from InsureShip for promoting its insurance
- No change to how your warehouse or 3PL ships
Advertising revenue
How merchants are paid: advertising revenue from InsureShip.
InsureShip pays participating merchants advertising revenue for promoting InsureShip insurance at checkout.
Merchants are not licensed insurance producers, so this is advertising revenue, not a share of premium. InsureShip does not split premium, revenue or commission with merchants.
Estimate your advertising revenue
InsureShip pays participating merchants advertising revenue for every protected order they promote at checkout. Move the sliders to estimate yours.
Illustrative estimate only, not a guarantee of earnings. The $3.95 default is InsureShip's average advertising rate per protected order; actual rates vary by client and are confirmed during onboarding. InsureShip pays advertising revenue for promoting InsureShip insurance; it does not share insurance premium with merchants. Ask InsureShip for your rate.
Know what you are offering
Insurance-backed protection vs. generic self-funded protection
“Package protection” can describe very different program structures. Compare what stands behind the offer.
| Feature | Generic self-funded protection | InsureShip shipping insurance |
|---|---|---|
| Program structure | Often a service promise funded by the provider or merchant, not a policy. | Insurance-backed program with defined policy terms. |
| Package theft | Varies by provider. Coverage terms may be unclear. | Eligible theft claims may be supported under applicable terms. |
| Lost and damaged packages | Varies. Claims may depend on the provider’s discretion or budget. | Eligible claims are reviewed through a defined claims process. |
| Merchant risk exposure | Merchants may carry more exposure if the program cannot pay claims. | Designed to reduce the merchant’s exposure to eligible delivery losses. |
| Advertising revenue | Varies by provider and program. | Ask InsureShip for your advertising rate. |
Not sure what your current protection really is? Read Is your shipping protection legal? Comparison is general and not legal advice.
A simple customer journey
How InsureShip shipping insurance works
Protection fits into your existing checkout and fulfillment workflow.
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Customer adds protection
An optional shipping insurance offer appears during checkout and the buyer chooses whether to add it.
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The order is protected
The eligible order is covered according to the applicable policy terms.
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A claim can be filed
If a package is lost, stolen or damaged, the customer follows a defined claims process.
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Support load drops
Eligible problems have a structured path instead of ad hoc refund and replacement decisions.
Best-fit merchants
Built for stores where delivery problems cost real money
InsureShip is especially relevant where loss complaints recur, orders are valuable or shipments travel far.
Shopify stores
Optional checkout protection for merchants on Shopify.
DTC brands
Brands that own the customer relationship and the delivery experience.
Subscription merchants
Recurring shipments multiply delivery exposure over time.
Direct-response offers
Merchants protecting checkout conversion and acquisition spend.
High-value products
Where a single lost or stolen package costs the most to replace.
Nationwide and international shippers
Longer routes and more handoffs, subject to program eligibility.
Explore InsureShip
Shipping insurance guides for every checkout.
Compare platform pages, pricing, claims and risk resources before you launch.
Optional checkout protection, claims support and advertising revenue from InsureShip for Shopify stores.
View the Shopify page PlatformWooCommerce Shipping InsuranceAdd optional protection and claims support to WooCommerce checkout.
View the WooCommerce page Platform and case studyCheckout Champ Shipping InsuranceProtection for performance funnels, backed by a 100,000-transaction case study.
View the Checkout Champ pageShipping insurance FAQs
Answers merchants need before adding protection
Direct answers about coverage, advertising revenue, claims, licensing and setup.
What is InsureShip?
InsureShip is a shipping insurance solution for ecommerce merchants. It lets customers optionally protect eligible orders against loss, theft, damage and non-delivery, and gives merchants a defined claims process. InsureShip pays participating merchants advertising revenue for promoting InsureShip insurance at checkout.
What does shipping insurance cover?
Eligible coverage may include lost, stolen, damaged and non-delivered packages, including porch-pirate theft and other carrier-related delivery problems. Exact coverage, exclusions, limits and documentation requirements depend on the applicable policy and program terms.
Does InsureShip work with Shopify?
Yes. InsureShip is designed to work with Shopify checkout, subject to your store configuration and implementation. See Shopify shipping insurance. It also supports WooCommerce and Checkout Champ.
What is porch pirate insurance?
Porch pirate insurance refers to coverage for packages stolen after a carrier marks them delivered. Eligible theft may be covered when it falls within the applicable policy terms and the required claim documentation is provided. See the porch pirate insurance guide.
Why should an ecommerce store offer shipping insurance?
Delivery problems are costly. Each lost, stolen or damaged order can mean a refund or replacement, support time and a frustrated customer. An optional protection offer gives buyers more confidence at checkout and gives eligible problems a defined claims path.
Can merchants earn advertising revenue by offering InsureShip?
Yes, through advertising revenue. InsureShip pays participating merchants advertising revenue for promoting InsureShip insurance at checkout. Merchants are not licensed insurance producers, so this is not a share of premium. Ask InsureShip for your advertising rate.
Is InsureShip licensed?
InsureShip presents its shipping insurance as an insurance-backed program. Licensing, insurer and policy details are set out in the program documents, which you can request during onboarding. As with any protection provider, review them with qualified legal or insurance professionals. See Is your shipping protection legal?.
How does InsureShip help reduce customer support tickets?
Instead of handling each lost or damaged package through improvised email threads, protected orders follow a defined claims process. That can reduce back-and-forth for eligible problems, although no specific reduction is guaranteed.
Is shipping insurance different from carrier declared value?
Yes, they can differ. Carrier declared value and carrier liability are governed by the carrier's own terms, limits and claims rules, and are usually invisible to the customer at checkout. A third-party program such as InsureShip is offered to the customer under its own policy terms and claims process.
Who should use InsureShip?
InsureShip is designed for merchants shipping physical products, including Shopify stores, DTC brands, subscription merchants, direct-response offers, high-value product sellers and brands shipping across the United States.
Does InsureShip cover international shipments?
International availability depends on the merchant, origin, destination, carrier, product and applicable program terms. Confirm your shipping lanes during onboarding.
How do I get started with InsureShip?
Contact InsureShip to review your store, confirm eligibility and pricing and set up the checkout offer. Fulfillment continues through your normal workflow.
Start protecting orders
Turn delivery risk into checkout confidence.
Offer optional shipping insurance, give customers a clearer path when delivery goes wrong, and earn advertising revenue from InsureShip for promoting it.
- Optional for customers
- Fulfillment stays the same
- Program and claims guidance
Questions?hello@insureship.com1-866-701-3654
InsureShip coverage is subject to applicable policy terms, exclusions, limits and eligibility requirements. Examples and pricing on this page are illustrative and are not guarantees or forecasts. This page is general information and is not legal or insurance advice; merchants should review program documents with qualified legal or insurance professionals.