WooCommerce shipping insurance that protects orders and earns you advertising revenue.
Protect every order and the customer experience behind it. Offer WooCommerce shipping insurance at checkout for eligible lost, stolen, damaged and non-delivered packages while creating a clearer claims path for customers and your team.
- Optional at checkout
- Insurance-based protection
- Defined claims process
Covers eligible loss, theft, damage or non-delivery in transit. Terms apply.
If something goes wrong
- Package marked delivered
- Claim submitted with details
- Reviewed under policy terms
Illustrative checkout. Your offer is customized to your store.
The short answer
What is a WooCommerce shipping insurance app?
A WooCommerce shipping insurance app is a checkout integration that lets merchants offer optional protection for eligible lost, stolen, damaged or non-delivered orders. Customers choose whether to protect the order, your warehouse or 3PL ships as usual, and covered problems follow a defined claims process.
Selling on more than one platform? InsureShip also supports Shopify, Checkout Champ and other checkout systems. See the ecommerce shipping insurance overview.
Lost Packages
A defined route forward when an order disappears in transit or never arrives.
Damaged Orders
Protection for eligible products that arrive broken, crushed, leaking or unusable.
Package Theft
Help for eligible deliveries stolen after a carrier marks the package delivered.
Advertising partnerships
Your store’s traffic has value beyond product sales. InsureShip pays qualifying merchants for advertising space that connects shoppers with shipping insurance. Interested in seeing what a partnership could look like for your store? Advertising rates depend on your store’s audience, placement and eligibility. Final rates are subject to review and agreement.
Confidence at checkout
Shipping problems should not become your profit problem.
WooCommerce gives merchants the flexibility to build the store they want, but it does not include a complete native shipping insurance program by default. Without protection, every lost, stolen or damaged package lands on your team.
With an optional protection offer, customers get more confidence at checkout while merchants get a cleaner way to manage shipping risk.
Add Protection to Your StoreOne lost package, four separate costs.
Protection gives eligible problems a defined claims path.
Why it matters
Three ways shipping protection helps a WooCommerce store
Protection works on the customer experience and the back office at the same time.
Reduce delivery anxiety
Give buyers a visible protection option when loss, theft or damage might otherwise make them hesitate.
Lower support pressure
Create a defined claims path instead of handling every shipping issue through improvised email threads.
Protect your margins
Stop treating every eligible delivery problem as an automatic merchant-funded refund or replacement.
See the customer experience
Protection that fits naturally into your existing checkout.
InsureShip adds an optional insurance offer to the WooCommerce purchase journey. Customers can protect eligible orders, your fulfillment operation continues as usual, and covered issues follow an established claims process.
- Presented as an optional choice before payment
- No change to how your warehouse or 3PL ships
- No more improvising a refund decision for every delivery complaint
A simple customer journey
How WooCommerce shipping insurance works
Protection fits naturally into the existing purchase and fulfillment experience.
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Customer shops
The buyer adds products to the cart and proceeds toward checkout.
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Protection appears
An optional shipping protection offer is presented during checkout.
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Buyer opts in
The eligible order receives protection according to applicable terms.
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Order ships
Your warehouse or 3PL fulfills the order through the normal workflow.
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A claim is filed
If delivery goes wrong, the customer follows a defined claims process.
Checkout performance
Protection can become a conversion tool
In an InsureShip ecommerce checkout case study, a one-click shipping insurance offer served as a trust signal and lifted conversions.
Case-study figures are provided for context and do not guarantee future results. Actual performance varies by store, traffic, implementation, product mix and customer behavior.
Store economics
Advertising partnerships
Estimate your advertising revenue
Your store’s traffic has value beyond product sales. InsureShip pays qualifying merchants for advertising space that connects shoppers with shipping insurance. Interested in seeing what a partnership could look like for your store? Estimates are shown as a range.
Estimates only, not a guarantee or offer of earnings. InsureShip pays qualifying merchants for advertising space that connects shoppers with shipping insurance. Advertising rates depend on your store’s audience, placement and eligibility. Final rates are subject to review and agreement. Interested in seeing what a partnership could look like for your store?
Know what you are offering
Basic carrier coverage vs. InsureShip protection
Carrier tracking and carrier coverage are not the same as a visible, insurance-backed offer with a defined claims path.
| Feature | Basic carrier coverage | InsureShip protection |
|---|---|---|
| Checkout visibility | Usually invisible to the customer. | Presented as an optional protection choice before payment. |
| Package theft | May be difficult when tracking shows delivered. | Eligible theft claims may be supported under applicable terms. |
| Customer experience | The buyer may move between merchant and carrier. | A clearer, defined claims path for protected orders. |
| Merchant value | No advertising revenue from an insurer. | Trust signal, claims structure and advertising revenue paid by InsureShip. |
Related: risks of fake shipping insurance · shipping insurance FAQ
Best-fit WooCommerce merchants
Built for WooCommerce stores where delivery problems cost real money
InsureShip is especially relevant where loss complaints are recurring, orders are valuable or fulfillment is outsourced.
Stores with recurring loss complaints
Where lost and stolen packages keep landing in your support inbox.
Subscription brands
Recurring shipments multiply delivery exposure over time.
Beauty, wellness and supplement retailers
Repeat buyers who expect a smooth delivery every time.
High-ticket merchants
Where a single lost or stolen package costs the most to replace.
Direct-response marketers
Brands protecting checkout conversion and acquisition spend.
3PL-backed brands
Outsourced fulfillment that still needs a clear protection and claims layer.
One provider, every checkout
InsureShip works across ecommerce platforms.
Compare platform pages, pricing and claims resources before you launch.
Optional checkout protection and claims support for Shopify stores, plus advertising revenue from InsureShip.
View the Shopify page Platform and case studyCheckout Champ Shipping InsuranceProtection for performance funnels, backed by a 100,000-transaction case study.
View the Checkout Champ page OverviewEcommerce Shipping InsuranceHow shipping insurance works for online merchants across platforms and carriers.
Read the overviewWooCommerce shipping insurance FAQs
Answers merchants need before adding protection
Direct answers about coverage, native options, conversion, claims and revenue.
What is a WooCommerce shipping insurance app?
It is a checkout integration that lets merchants offer optional protection for eligible lost, stolen, damaged or non-delivered orders.
Can WooCommerce stores offer package protection at checkout?
Yes. A WooCommerce store can present package protection at checkout through a compatible third-party provider or integration such as InsureShip.
Does WooCommerce include built-in shipping insurance?
WooCommerce does not provide a complete native shipping insurance program by default. Merchants typically use a third-party provider or integration.
What can WooCommerce package protection cover?
Depending on the provider and applicable policy terms, protection may apply to eligible lost packages, damaged shipments, theft, non-delivery and porch-pirate incidents.
Can it cover porch-pirate theft?
Eligible stolen-package claims may be covered when theft protection is included under the applicable policy terms and claim requirements are met. Learn more in our porch pirate insurance guide.
Can shipping protection improve conversion?
It can reduce delivery anxiety and strengthen confidence at checkout. Results vary, however, and no specific conversion outcome is guaranteed. In one 100K-transaction InsureShip case study, a +2.1% conversion lift was reported.
Can my store partner with InsureShip on advertising?
Your store’s traffic has value beyond product sales. InsureShip pays qualifying merchants for advertising space that connects shoppers with shipping insurance. Interested in seeing what a partnership could look like for your store? Advertising rates depend on your store’s audience, placement and eligibility. Final rates are subject to review and agreement.
Is package protection the same as shipping insurance?
Not necessarily. Package protection is a broad term, while shipping insurance generally refers to insurance-backed coverage with defined limits, exclusions and claims rules.
How do claims work?
For a protected order, the customer or merchant submits the required order details, tracking information, proof and supporting documentation through the defined claims process at the InsureShip claims portal.
How much does WooCommerce shipping insurance cost?
Pricing depends on the approved program structure and the value of the shipment. In the case study, the average retail price charged to customers was $4.95. See InsureShip pricing and confirm your rates during onboarding.
Do customers have to buy shipping protection?
No. The offer is optional. The customer chooses whether to protect an eligible order during checkout.
Do I need to change my fulfillment workflow?
No change to how orders ship is expected. Your warehouse or 3PL fulfills the order through the normal workflow, while InsureShip customizes the protection experience for your store.
Is InsureShip only for Shopify?
No. InsureShip supports ecommerce merchants across multiple platforms, including WooCommerce, Shopify and other checkout systems such as Checkout Champ.
Start protecting orders
Add shipping protection to your WooCommerce checkout.
Give customers the option to protect eligible orders and create a clearer claims process. Your store’s traffic has value beyond product sales. InsureShip pays qualifying merchants for advertising space that connects shoppers with shipping insurance. Interested in seeing what a partnership could look like for your store? Advertising rates depend on your store’s audience, placement and eligibility. Final rates are subject to review and agreement.
- Optional for customers
- Fulfillment stays the same
- Program and claims guidance
Questions?hello@insureship.com1-866-701-3654
InsureShip coverage is subject to applicable policy terms, exclusions, limits and eligibility requirements. Case-study results, examples and pricing on this page are illustrative and are not guarantees. WooCommerce is a trademark of its respective owner; this page describes compatibility and is not an endorsement. Merchants should review program documents with qualified legal or insurance professionals.