Checkout Champ shipping insurance that protects orders and adds revenue.
Add optional checkout shipping protection to your Checkout Champ funnels so customers can protect orders from loss, theft, damage, non-delivery and porch-pirate delivery issues.
- Built for performance funnels
- Insurance-based protection
- Defined claims process
Covers eligible loss, theft, damage or non-delivery in transit. Terms apply.
If something goes wrong
- Package marked delivered
- Claim submitted with details
- Reviewed under policy terms
Illustrative checkout. Your offer is customized to your funnel.
The short answer
What is Checkout Champ shipping insurance?
Checkout Champ shipping insurance lets merchants offer optional package protection at checkout for eligible lost, stolen, damaged or non-delivered orders. Customers choose whether to protect the order, fulfillment continues as usual, and covered problems follow a defined claims process while merchants can earn checkout revenue, subject to policy terms.
Selling on Shopify too? See the Shopify shipping insurance page, or learn how ecommerce shipping insurance works across platforms.
Lost Package Protection
Give buyers a clear path when an order disappears in transit or never arrives.
Damaged Package Coverage
Protect eligible orders when products arrive broken, crushed, leaking or unusable.
Porch Pirate Protection
Help customers protect deliveries stolen after the carrier marks the package delivered.
Checkout Revenue
Turn delivery protection into a trust-building checkout offer and profit center.
Why funnels need it
Even the best checkout flow can lose trust.
Checkout Champ is built for performance ecommerce: fast checkouts, custom funnels, upsells, subscriptions, analytics and conversion optimization. But customers who worry about lost packages, damaged shipments, porch pirates or delivery failure can still hesitate at the last step.
Delivery anxiety kills conversions
Buyers hesitate when they doubt a package will arrive intact. A visible protection option answers that doubt at the moment of purchase.
Support tickets drain profit
Every lost or stolen package becomes a ticket, a reship or a refund. A defined claims process gives your team a clear next step.
Direct-response margins need protection
When acquisition costs are high, absorbing replacement costs erodes the margin your funnel worked to earn.
See the checkout experience
Protection that appears exactly where buyers decide.
InsureShip adds an optional insurance offer to the Checkout Champ checkout journey. Customers can protect eligible orders in one click, your fulfillment operation continues as usual, and covered issues follow an established claims process.
- Visible before the customer pays
- Works alongside funnels, upsells and subscription flows
- No more improvising a refund decision for every delivery complaint
From funnel to claim
How Checkout Champ shipping insurance works in five steps
InsureShip works alongside your funnel, your fulfillment partner and your existing shipping workflow.
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Customer enters the funnel
The buyer lands on a Checkout Champ page, funnel or checkout experience and moves toward purchase.
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Protection appears at checkout
The customer sees an optional checkout insurance offer designed to protect the order from eligible loss, theft, damage or non-delivery.
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Customer selects protection
If the buyer opts in, the order receives shipping insurance according to the applicable policy terms.
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Order ships normally
Your fulfillment partner, 3PL, warehouse or internal team ships the order as usual.
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Claims follow a defined process
If the package is lost, stolen or damaged, the customer follows a claims process instead of turning every issue into a refund fight.
Checkout Champ case study
A 100,000-transaction Checkout Champ test
In an InsureShip case study on Checkout Champ, an optional shipping insurance offer worked as a checkout trust signal and a source of added revenue.
The offer increased consumer confidence, improved checkout conversion by 2.1% and created added revenue, with no reported cannibalization of product sales or AOV.
Key finding, InsureShip × Checkout Champ case studyCase-study results are specific to the merchant and test period and are not a guarantee of future performance. Results vary by traffic, offer, pricing, product mix, implementation and customer behavior.
Checkout economics
Turn delivery protection into checkout revenue.
Instead of treating every shipping problem as a pure cost center, Checkout Champ merchants can offer optional protection and retain revenue above the wholesale insurance cost.
The $4.95 price and $3.95 net revenue figures come from the case study above; the $1.00 shown is simply the difference between them. Actual pricing and economics vary and are subject to program terms, adjustments and taxes. See pricing.
Estimate your monthly funnel revenue
Adjust the example inputs to model your funnel. Confirm your actual rates during onboarding.
Estimates are illustrative, not a forecast or guarantee. Your opt-in rate will vary. Excludes applicable costs, adjustments and taxes.
Know what you are offering
Basic carrier coverage vs. InsureShip checkout protection
Carrier tracking and carrier coverage are not the same as a visible, insurance-backed offer with a defined claims path.
| Feature | Basic carrier coverage | InsureShip checkout protection |
|---|---|---|
| Checkout visibility | Usually invisible to the customer. | Visible protection option before the customer pays. |
| Porch pirate protection | Often difficult when tracking shows delivered. | Designed to support eligible theft and delivery issue claims based on policy terms. |
| Customer experience | Customer may be stuck between merchant and carrier. | Customer gets a clearer claims path. |
| Merchant benefit | Limited confidence and no checkout revenue. | Trust signal, claims structure and profit opportunity. |
Related: risks of fake shipping insurance · shipping insurance FAQ
Best-fit Checkout Champ merchants
Built for brands that live and die by checkout conversion
InsureShip is especially relevant where delivery issues are frequent, expensive or damaging to customer trust.
High-volume funnels
Checkout Champ merchants where every point of conversion matters.
Direct-response brands
Brands prioritizing checkout conversion and protecting acquisition spend.
Subscription sellers
Recurring shipments multiply delivery exposure over time.
Beauty, wellness, supplements and apparel
Repeat buyers who expect a smooth delivery every time.
High-ticket stores
Where a single lost or stolen package costs the most to replace.
3PL-backed sellers
Outsourced fulfillment that still needs a clear protection and claims layer.
Common mistakes
Four Checkout Champ merchant mistakes that cost margin
Checkout Champ shipping insurance is not just about protecting packages. It protects the funnel, the customer relationship and your margins.
Optimizing the funnel but ignoring delivery anxiety
A customer worried about delivery can abandon checkout despite every funnel optimization you have made.
FixAddress delivery risk with a visible protection option before the customer pays.
Assuming carrier tracking protects the brand
Tracking visibility does not prevent porch piracy, negative reviews or chargebacks.
FixGive customers a defined claims path for eligible loss and theft.
Treating protection like a random upsell
Shipping insurance involves claims, compliance and checkout economics, not just a standard add-on.
FixChoose an insurance-based program and review the terms with qualified legal or insurance professionals.
Eating every refund and reship
Absorbing every replacement cost quietly destroys margin, especially on high-acquisition-cost funnels.
FixLet eligible claims follow the coverage process instead of your P&L.
Related InsureShip resources
Keep learning before you launch.
Pricing, claims, porch-pirate protection and platform guides for ecommerce merchants.
Checkout Champ shipping insurance FAQs
Answers merchants need before adding protection
Direct answers about coverage, conversion, claims, revenue and setup.
What is Checkout Champ shipping insurance?
Checkout Champ shipping insurance lets merchants offer package protection at checkout for eligible lost, stolen, damaged or non-delivered orders.
Can Checkout Champ stores offer package protection at checkout?
Yes. Checkout Champ merchants can offer package protection at checkout through a shipping insurance integration or third-party provider like InsureShip.
What does Checkout Champ package protection cover?
Checkout Champ package protection can cover eligible lost packages, stolen packages, damaged shipments, non-delivery and porch-pirate issues, depending on policy terms.
Does Checkout Champ shipping insurance cover porch pirates?
Checkout Champ shipping insurance can help cover eligible stolen package claims when porch-pirate protection is included in the policy terms. Learn more in our porch pirate insurance guide.
Can shipping protection improve Checkout Champ conversions?
It can. Shipping protection can reduce delivery anxiety and help customers feel more confident before completing checkout. In a 100,000-transaction Checkout Champ test, InsureShip reported a +2.1% checkout conversion lift. Results vary and are not guaranteed.
Can merchants make money from Checkout Champ shipping insurance?
Yes. Merchants can create added checkout revenue when customers purchase shipping insurance or package protection. In the case study, the average retail insurance price was $4.95 and net revenue per protected order was $3.95. Actual economics vary.
Is package protection the same as shipping insurance?
Not always. Package protection is a broad term. Shipping insurance usually refers to insurance-backed coverage with defined policy terms, claims rules and coverage limits.
How do Checkout Champ shipping insurance claims work?
If a protected order is lost, stolen or damaged, the customer or merchant submits claim details, tracking information, order proof and any required supporting documentation through the InsureShip claims portal.
How much does Checkout Champ shipping insurance cost?
Pricing depends on the approved program structure and the value of the shipment. In the case study, the average retail insurance price charged to customers was $4.95. See InsureShip pricing and confirm your rates during onboarding.
Do customers have to buy shipping insurance at checkout?
No. The offer is optional. The customer chooses whether to protect an eligible order before completing checkout.
Do I need to change my fulfillment workflow?
In most cases no. Your fulfillment partner, 3PL, warehouse or internal team ships the order as usual, while InsureShip customizes the protection experience for your funnel.
What types of Checkout Champ brands should use shipping insurance?
Checkout Champ brands selling supplements, beauty products, apparel, subscriptions, high-ticket products or physical goods with frequent delivery issues should consider shipping insurance.
Why use InsureShip for Checkout Champ package protection?
InsureShip helps ecommerce merchants offer shipping insurance, package protection, claims support and checkout confidence for lost, stolen, damaged and non-delivered orders.
Protect the funnel
Add shipping insurance to your Checkout Champ funnel.
Add checkout package protection, lost package coverage, damaged package claims and porch-pirate protection, and turn delivery risk into a trust signal and a potential new revenue stream.
- Customized checkout offer
- Fulfillment stays the same
- Program and claims guidance
Questions?hello@insureship.com1-866-701-3654
InsureShip coverage is subject to applicable policy terms, exclusions, limits and eligibility requirements. Case-study results, examples and pricing on this page are illustrative and are not guarantees. Checkout Champ is a trademark of its respective owner; this page describes compatibility and is not an endorsement. Merchants should review program documents with qualified legal or insurance professionals.